LiveTarget Introduces New Swimbaits

The following press release is courtesy of LiveTarget Lures: 

Niagara-on-the-Lake, ON (June 27, 2018) – Like Russian Matryoshka dolls—the small wooden figurines that fit one in the other, decreasing in size from large to minuscule—it’s not uncommon to find pike within pike within pike—a predatory procession of giant pike on down to large fish to juvenile and so forth.





The master luresmiths at LIVETARGET recognize the importance of juvenile pike to the diets of cannibalistic adult pike and many other important gamefish, and have engineered an ultra-realistic, pike-imitating lure designed to tempt predators that are willing to eat their own.


To be introduced at EFTTEX 2018, the LIVETARGET Juvenile Pike Swimbait combines biologically precise anatomical features and color patterns with biomimetic action and robust components to create a dynamic new swimbait to entice predators like pike, musky, zander, walleye, and more. The lure’s unique three-dimensional anatomy, including fins, tail, head and eyes, couple with a true-to-life profile to synthesize the perfect illusion of a living pike.



Metallic Green (807)




Matte Gold (809)




The LIVETARGET Juvenile Pike Swimbait’s intelligently engineered tail oscillator generates an exclusive, pike-inspired swimming action and vibration that elicits hot pursuit and violent strikes. Precision factory rigging ensures that the bait is ready to use immediately, achieving better balance without the need for frequent adjustment or tuning.


The LIVETARGET Juvenile Pike Swimbait is offered in two sizes: the 20.3 cm (8”) BPS-200 at 88.6 g (3 1/8 oz); and 30.5 cm (12”) BPS-300 at 244.5 g (8 5/8 oz); each internally weighted and precision balanced for a medium-slow sink speed. The two Juvenile Pike Swimbaits feature distinctive hook arrangements: namely, twin, extra-strong double hooks riding on the ventral side of the lure.



Double hooks positioned against the body




Double hooks positioned down




Specialized rare-earth magnets, integrated into the soft plastic body of the Juvenile Pike Swimbait, hold the double hooks tight to the lure, ensuring a stable swimming action and maximizing hook-up ratios.


Rare-earth magnets are incredibly strong for their size, yielding substantially more holding power than a generic magnet, and are much, much smaller, which eliminates any adverse effect to the swimming action. The stronger rare-earth magnets also quickly suck the hooks back into position, tucking beneath the body, as soon as the lure retrieval begins.


Each of the belly hooks can be independently positioned to ride with their points turned upward, which enhances the lure’s swimming action and reduces the amount of debris collected when the swimbait is fished through cover, or with the points turned downward, resulting in greater exposure of the hooks within the primary strike zone.





This user-customizable hook configuration is unique among swimbaits and makes the LIVETARGET Juvenile Pike an incredibly versatile choice for targeting apex predators.

Both sizes of LIVETARGET Juvenile Pike Swimbait are provided in two ultra-realistic color schemes to replicate the common varieties of pike encountered in European and North American waters: Metallic/Green (807) and Matte/Gold (809).


LIVETARGET Juvenile Pike Swimbaits will be available to retailers in late fall 2018.

Visit LIVETARGET in booth H33 at EFTTEX 2018 for your first look at an exciting new lure for the global predator market: the LIVETARGET Juvenile Pike Swimbait.