Clean Drain Dry App Strives To Prevent Invasive Species

The following press release is courtesy of Wildlife Forever: 

Brooklyn Center, MN – For years, static signs posted at entry points and boat ramps have educated people on laws, rules and regulations. Rightfully so, to protect natural resources, but a new mobile app developed by Wildlife Forever and the Clean Drain Dry Initiative, works to change that using Augmented Reality (AR) technology to educate, inform and inspire conservation stewardship.

The Clean Drain Dry app uses unique campaign marketing materials and graphics to transport users to a video experience that informs and empowers positive actions to prevent invasive species. A pilot project, based in Minnesota with funding provided from the Outdoor Heritage Fund and administered by the Initiative Foundation, has created unique signage, empowered with AR that when scanned with the FREE app, takes the user through a brief survey and ultimately an educational video that reminds people to Clean Drain Dry to prevent invasive species.

“This new app will be a great tool to engage younger audiences and anyone with a phone in their hand,” said Pat Conzemius, Conservation Director for Wildlife Forever. “This beta launch is just the beginning for a new dimension in communications and has tremendous appeal for regional and national outreach and education.”

Don Hickman, Vice President for Community and Workforce Development for the Initiative Foundation said, “Our goal is to press the envelope with new strategies that help prevent the spread of invasive species. The Clean Drain Dry app has great promise and I hope to see it take off.”

New signs will be posted at public boat ramps and entry points throughout northern Minnesota. Four styles will target different user groups all reiterating the common theme and campaign focus of the Clean Drain Dry Initiative. Wildlife Forever would like to thank the U.S. Forest Service and numerous partners for their forward-thinking support and continued investment in outreach and education.

The Clean Drain Dry Initiative™ is the national outreach campaign to educate all outdoor recreational users on how to prevent the spread of invasive species. Working with local, state, federal and the outdoor industry, coordinated invasive species messaging focuses on strategic content, marketing communications and outreach tools for how to prevent.  For more information and tips on how you can help, follow along at Facebook at: https://www.facebook.com/CleanDrainDry/

About Wildlife Forever (WF): Wildlife Forever’s mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife.  For over 27 years, WF members have helped to conduct thousands of fish, game and habitat conservation projects across the country. To join or learn more about the award-winning programs, including work to engage America’s youth, visit www.WildlifeForever.org.

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